Type-Driven Exhibition Design

The Department of Advertising and Graphic Design at the Museum of Modern Art

The Team

The team

The Department of Advertising and Graphic Design is The Museum of Modern Art's in-house design studio. This portfolio website shows a selection of our recent exhibition designs, advertising campaigns, and printed materials-all produced for and in collaboration with the Museum's many departments, from curatorial to education to visitor services.

Young Architects

Young Architects 1 Young Architects 2

Project: Young Architects Program
Project Team: August Heffner (art direction), Inva Cota (design), Claire Corey (production manager)
Photos: MoMA

Standard Deviations

Standard Deviation 1 Standard Deviation 2 Standard Deviation 3 Standard Deviation 4

Project: Standard Deviations: Types and Families in Contemporary Design
Project Team: Julia Hoffmann (creative direction), Samuel Sherman (design), Claire Corey (production)
Photos: Martin Seck

Picasso Guitars

Picasso Guitar 1 Standard Deviation 4

Project: Picasso Guitars 1912–1914
Project Team: Julia Hoffmann (creative direction), August Heffner (art direction and design), Amanda Pastenkos (design)
Photos: Martin Seck

German Expressionism

German Expressionism 1 German Expressionism 2 German Expressionism 3 German Expressionism 4 German Expressionism 5